My name is Todd Denis. Chompmark is my alter-ego and marketing strategy house.
Chomp: to munch or chew vigorously and noisily.
Mark: to make a visible impression.
I help connect the marketing worlds of strategy, content, and operations.
Chompmark represents my entire 15+ year body of working, including agency and client-side experience. Since 2017, most of my efforts have been as a consultant or embedded contractor.
Proven results for Blackberry, ABinBev (including Budweiser & Bud Light activation for the NFL and MLB), the Olympics (Team Canada), and Cineplex. Agency projects for Adidas, Adobe, and Salesforce. Webby, FWA, and Clio winner.
- Strong focus on structuring, recruiting, and operationalizing marketing teams.
- Strategic planning using SWOT, SOAR, SMART, RACE, SOSTAC models.
- Senior leadership managing strategy, production, campaigns, vendors, and agencies.
- Large-scale budget planning, paid media management, and measurement /attribution.
- Generating billions of media impressions from original content programs.
Product Marketing Alliance
Product Marketing Certified (CORE)
Marketing research, pricing, personas, positioning & messaging, go-to-market, and sales enablement.
Growth Marketing, Minidegree
Conversion Rate Optimization (CRO), and channel-specific strategy (Social, YouTube, Display, SEO/SEM, influencers).
Vancouver Film School
Digital Media, Honors Diploma
Fundamental education in film, video, UX and UI, motion design, and development processes. Scholarship recipient.
Brands I’m Proud to Have Worked With
Nice things said by nice people.
“Driving Needed Change”
“Todd is strategic, has vision, and is unafraid of driving needed change. His technical knowledge is unmatched, and he shines leading a cross-functional team of reports, counterparts, and agency partners.”
“As a marketing leader, Todd consistently shows great clarity of thought, enables his team to succeed, and most importantly delivers results.”
“Todd is a modern leader. A true innovator. A brilliant mind. The kind of colleague you want on your side.”
“Todd is a great collaborator. He is always open to input and thoughts on making our digital experiences better, with a laser focus on what is best for our guests and their experience.”
“Todd brought together a cross-functional team and breathed life into a complete global rebrand. It was apparent quickly that he had the ability to navigate the most complex business challenges and translate those into opportunities, all while developing people along the way.”
“Todd is a brilliant marketer and business builder … fascinated and propelled by the ever-changing marketing landscape, and is a fierce, caring supporter of his people. I admire Todd for his creativity, intelligence, and gift of always seeing things others do not.”
“Todd is collaborative, creative, and truly an incredible leader. He was the visionary behind multiple award-winning Team Canada Campaigns and transformed the digital and marketing strategy for the organization.”
“Inspires His Team”
“Todd is the type of person who makes you excited to come to work every day. Not only does he think outside of the box, but he also inspires his team to get creative, believes in them, and puts his full support behind them.”
“Best Kind of Teammate”
“Taking one of the most established brands in the history of the world (the Olympics) and then making it fresh while not diluting the underlying value is an amazing accomplishment requiring the kind of vision and skill that Todd brings. He is also the best kind of teammate.”
“Todd is a highly respected leader, a passionate visionary, and a digital marketing guru. He transformed the entire marketing team just a few months in and was able to rally the team and inspire the organization, making a huge impact to business performance.”