Forma AI
New brand. Modern marketing.



Net-new marketing strategy for SaaS company at critical early stage.

Complete brand relaunch • $2.7M unweighted pipeline and 3,500+ leads generated in six months on $300K spend • 50+ blog posts, and over a dozen webinars & guides delivered through 2021 content plan. • Directed company rebrand, including site launch, swag, and all sales collateral. • Recruited core marketing team of first six hires within 20 weeks. • Implemented martech stack, including Hubspot and Drift.


VP, Marketing
Strategy for brand, content, growth, martech
Brand via &Good and Will Huang
Site via Upqode

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