Defining eSports activewear.




H4X is an apparel brand that supports gaming through fashionable and made to perform active and lounge wear.

Chompmark was brought in to audit all online activity and create a strategy, content playbooks, and operations plan. Focus around athlete summit for collection launch. Resulting social and traffic KPIs exceeded goals. Social engagement and follower growth were off the chart, reaching unprecedented levels – with only negative trend in conversion rate and AOR, both due to out of stock inventory on day of summit.

Total traffic + 350%
Traffic from social + 700%
Traffic from Twitter + 3700%
Referral traffic + 1800%
Store Sessions + 266%
Total Orders + 33%
Total Revenue + 36%


Digital marketing audit
Content and social media strategy
Operational playbooks
Creative content production

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