Team Canada
Rio Olympics
Summer Games national campaign 'Ice in Our Veins'


National integrated campaign for Rio Olympics to stir interest across Canada.

Award-winning “Ice In Our Veins” campaign, driven by an operational content plan for Team Canada on-the-ground at Rio Games. The campaign included 60, 30, and 10-second spots, supported by organic social media. Deployed via Team Canada digital channels and via athletes’ social media channels + TV, Print, and OOH. 

Record-breaking performance on the field, matched by record-breaking digital engagement for a Summer Games. Social channels growth up 488% (2.5X benchmark). Included Facebook Live Studio at the Canada Olympic House – which hosted conversations and interviews with Canadian athletes – generating 8.5 million views. Team Canada hashtags 1.8 billion impressions. 3 million sessions (6X previous Games).


Executive Director, Marketing
Campaign via Cossette
Media via OMD

Search for...
Privacy Preferences

When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.

For performance and security reasons we use Cloudflare
Click to enable/disable Google Analytics tracking code.
Click to enable/disable Google Fonts.
Click to enable/disable Google Maps.
Click to enable/disable video embeds.
Our website uses cookies, mainly from 3rd party services. Define your Privacy Preferences and/or agree to our use of cookies.