Connected Red Light


Goal-synced Budweiser Red Lights changed the way Canadians celebrate goals.

Led innovation discovery and pilots for Anheuser-Busch, including Budweiser Red Light (winner Silver Lion Cannes). Platform scaled globally with FIFA and MLB.  Lights can be purchased online.


Marketing Innovation Manager, Red Light project lead
Innovation pipeline for connected consumer marketing
Light design & manufacture via Buzz Products
Campaign by Anomoly

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