Team Canada
Sochi Olympics
Winter Games national campaign '#WeAreWinter'


National integrated campaign for Sochi Olympics to stir interest across Canada.

At the heart of the award-winning campaign was one of the world’s most-used hashtags during the Games, #WeAreWinter. Inclusive of site relaunch, online contesting, social media, and on-the-ground content operations.

The campaign delivered 15 million page views (800% traffic growth YOY) to, and 1.7 billion social media impressions (2,300% growth YOY). Prime Minister Stephen Harper and U.S. President Barack Obama used #WeAreWinter in tweets to each other.


Executive Director, Marketing
Campaign via Proximity Canada
Media via OMD

Search for...
Privacy Preferences

When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.

For performance and security reasons we use Cloudflare
Click to enable/disable Google Analytics tracking code.
Click to enable/disable Google Fonts.
Click to enable/disable Google Maps.
Click to enable/disable video embeds.
Our website uses cookies, mainly from 3rd party services. Define your Privacy Preferences and/or agree to our use of cookies.