Details
National integrated campaign for Sochi Olympics to stir interest across Canada.
At the heart of the award-winning campaign was one of the world’s most-used hashtags during the Games, #WeAreWinter. Inclusive of site relaunch, online contesting, social media, and on-the-ground content operations.
The campaign delivered 15 million page views (800% traffic growth YOY) to Olympic.ca, and 1.7 billion social media impressions (2,300% growth YOY). Prime Minister Stephen Harper and U.S. President Barack Obama used #WeAreWinter in tweets to each other.
Services
Executive Director, Marketing
Campaign via Proximity Canada
Media via OMD
